Hello Reader,

Shweta Sohani on this side.

I am a Media planner & Strategist by profession based out of Mumbai.

A focused individual, with a zeal to build brands and see them grow have been in the industry for 9+ yrs and my expertise would be Mainline Media planning.

In today’s rapidly evolving digital landscape, professionals must continually update their skills to stay relevant.

Covid had not only bought a shift in lifestyle and work culture, but also boomed the digital industry.

Brands started to believe in digital. This transformation has made it imperative for media planners and strategists to delve into digital marketing to contribute effectively to brand growth.

Recognizing this need, I enrolled in the Advanced Certificate in Digital Marketing and Communication offered by MICA in collaboration with upGrad.

I was introduced to this course by a friend of mine who had done this 2 Yrs ago.

He had strongly recommended this course as it gives in-depth and hand-on experience in the actual digital marketing world.

I am glad I took his suggestion and got myself enrolled.

It is indeed important to keep yourself updated and upskill yourself.

The program culminates with strategies to define a robust marketing approach,USP of the course has been its association with MICA.

MICA known as the ‘Mecca of Marketing’, it is always a pride to get associated with the institute.

And getting to learn from the industry experts and MICA faculty is indeed a bliss.

The non-conventional route of teaching ensures the course just doesn’t get boring and is always insightful.

The curriculum is structured to cover a wide array of topics giving us a holistic understanding of the digital marketing landscape.

A significant highlight of the program is also its emphasis on practical application. Learners engage in multiple projects. The projects provide real-world experience, enabling learners to apply theoretical knowledge in actual scenario/Live case study.

This hands-on approach ensures we are well-prepared to tackle real-world digital marketing challenges upon completion of the course.

Being a working professional, that too from media industry, at times it gets a little overwhelming to manage work and the course. But they do have extensions, hop not to use of those though!

The program being designed in a way which help us best of both Professional and Personal (Course) world.

It is indeed a valuable investment for leaners who are keen about digital marketing and want to grow in the field.